How to turn a banner into **it

Logo Watt
2 min readNov 2, 2023

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I still don’t find an explanation for the disdainful attitude of some Americans towards their business websites. They brush me off in response to the proposal to make the site normal, something like this: “This is nonsense, there are clients, so it will do.” Sometimes they answer that “this is not necessary at all.”

I can’t believe that the nation that gives the world IT internally uses what designers call a word ending in «it». This material is a continuation of the previous ones, with a superficial analysis of the site design.

Perhaps I am too demanding a person (more precisely, self-critical), so I perceive this as an attitude towards people… The person is not the object of the pattern.

Today I was given a link to a community that helps advance my career, but instead of my own tasks on their website, I began to study their design flaws. We can already say that this is expected when everything on the site remains untouched in terms of changing its template. At best, the owners change the texts on the pages and replace their contacts. The graphic design from the template creator rarely changes, and if it does, it looks strange. Is there really no choice…? I’m sad to see all this…

At least stop using images of people from primitive 3D figures! This is an insult to personality, an affront to individuality, especially on job sites. Instead of such a picture, order a simple presentation “how it works” (slide show) and upload it to YouTube or directly to cms for display on the website page. This will be useful to users; this is what they expect from the site.

I agree that when describing such examples, I can be called “Mr. Obviously,” but, probably, this is such a job… When a kitten makes a puddle, he is being forced smell it! …so that the kitten doesn’t do this again.

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Logo Watt

Websites developer & editor, creator of logos and brands. I see bugs and offer solutions to fix them. Experience in the publishing and media industry.