And so, we selected a website template, installed it and replaced it with our own text. Information is available on the Internet, business (June 2024) is booming and everything is fine…
— What if you look at the site through the eyes of a perfectionist?!
The first banner simply represents “nothing special”, which is absolutely the opposite of the brand’s philosophy of “impressions”… — It’s clear that they wanted to show a “flash of emotion”, and this is a good idea, but not fully realized.
It is better to make the logo font color in halftones of the sign. {few people will notice this change, but the logo will no longer blend in color with the headings}
Need to assign a color for the main background that is distinctive from white…
A cloud of incomprehensible headings {should they be clicked or not?} should be assigned the style “outline buttons”, in the color scheme of the bottom banner, and align them in the center, with indentations from the edges.
It is advisable for us to replace the photos in the screensavers with our own, or with unique ones (instead of the first beautiful ones we came across from free clipart or a website template). {It catches your eye and settles in your subconscious…}
You can assign clickability to a list of descriptions of three actions of the application user, with the changes displayed on the screen of the mobile device. {give life to this block}
Here need to select three columns describing the benefits — assign a background for each.
The page should end with a clear user prompt for action, such as clicking a button, rather than an “invisible” text link.
It is better to set the background color for benefit cards… Too “stretched”, boring, empty information.
…A typical mistake when the page visually ends with nothing. You can use a monochrome logo in the footer. Don’t forget to update the copyright year.
Can anything be done about this? – I would like to establish a balance between the headlines and the pictures in the background.
Descriptions of event posters blend into the background of the page, but it is obvious that the outline is not enough for this… The background of the cards should stand out from the background of the page.
In the same way, subsection cards should not have the page background color, so as not to look like holes… Ideally, assign them a halftone header background color.
Indent the edges of the page and edit the headings so that values do not repeat.
A bunch of columns of trends and archives need to be strictly divided into separate blocks, at least by different numbers of columns…
Only correcting these comments will significantly improve the quality of the site, its attractiveness and uniqueness.
…To continue, please contact me.
