About the selection of a video for the main banner of the site

One global consulting and technology services provider’s website has a background video in its «About» section showing traffic flowing on the waterfront.

From the headline about something big, the user’s attention is concentrated on the flickering of ripples on the surface of the water and on the flashes of the headlights of rushing vehicles.

…and that’s it.

The user “freezes” for 3–5 seconds, and suddenly, he realizes that he is left alone with frightening blackness… All this other black vacuum in the video does not tell him anything except about an unknown emptiness.

“Empty words are empty promises.”

The conclusion is as simple as always: 1) On this page, the banner background can be “static” with business elements. 2) If the video is inserted only to fill the background of the title with something, then the title should attract attention, be two to three times larger.